Privacy policy

For more than three centuries, we’ve been building trusted relationships with our customers, producers and partners. The way we look after your personal information is at the heart of this.

 

This privacy policy (“Policy”) describes how BB&R USA LLC (“BB&R,” “we,” “our,” or “us”) collects, uses, and discloses “personal information” about you (as that term is defined by applicable law) when you visit our websites, make purchases, or otherwise interact with us within the United States. Residents of certain U.S. states may have additional rights under applicable law. Please see the section below on “Additional disclosures for California residents” for more information.

 

For individuals located outside the United States, please refer to our UK Privacy Policy.

 

 

The type of personal information we collect

 

We collect the following categories of personal information:

 

·       Personal Identifiers and contact information, such as title, name, addresses, phone numbers and email address.

·       Transactional data, such as your order history, the wines you have stored with us, or your attendance at any our events, courses, or webinars.

·       Marketing and communications data, such as your preferences around how you want to hear from us and your product and service interests, as well as details of when you open marketing emails, and which links you access.

·       Feedback information, such as how you rated our products or customer service, or your responses to surveys and market research.

·       Dietary information.

·       Social identifiers, such as age, gender, socio-economic status.

·       Functional data such as registration and system data, as well as additional usage data.

·       Payment information and bank details.

·       Technical information, including online identifiers, such as IP Address, browser type and version, time zone and location and operating system.

·       Information about your visit, such as times and location of log on or access, duration of sessions, clickstream and similar usage or system data.

 

How we collect your personal information:

 

Most of the personal information we process is provided to us directly by you, either via our website, or through correspondence via email, phone, or post. We will collect your personal information when you:

·       Make an enquiry or purchase our products and services.

·       Visit our website or register for an online account.

·       Sign up for a ballot or prize draw, either using an online form or via social media.

·       Attend an event, experience, or private dinner, join one of our online experiences, or login to our guest WiFi.

·       Register to receive our newsletter or blog updates.

·       Provide feedback on our products or services or complete a survey or market research questionnaire.

·       If you speak to someone in our contact center, we may record the telephone call.

·       If you visit one of our shops, events spaces or offices, your image may be recorded on CCTV, which is in operation for the safety of our staff and customers.

We also collect data via automated means, such as when you visit our website or use our app. 

Finally, we also receive personal information indirectly, from the following sources in the following scenarios:

  • When processing gift requests from customers where you are the recipients
  • When you are referred to us via a referral scheme
  • From third parties who we have partnered with to deliver a product or service
  • Personal identifiers or contact information from publicly available sources or data brokers

What we use your personal information for

We use your personal information not only to provide you with products and services, but to enhance your experiences with us. More specifically, we use the information that you have given us for the following business purposes:

  • Fulfill contracts and orders
  • Collect payments
  • Resolve customer queries and complaints, monitor quality, and provide training to our staff
  • Send you marketing communications, primarily via email but from time to time also by phone or post. If you wish to stop receiving some, or all, of our marketing communications, you can unsubscribe by going to the Your Preferences section in your online account and changing your "Mailing Preferences", follow the instructions included in the footer of our emails, or contact us at privacy@bbr.com.
  • Send you service-related emails relating to the wine you have stored with us or how your account may be used or managed.
  • Improve your experience of our products and services and for product development.
  • For marketing advertising purposes, such as to deliver targeted advertising, assess engagement, evaluate the effectiveness of advertising campaigns, and identify audiences most likely to engage with specific promotions.
  • Detect and prevent faults, breaches of our network security, the law or our contract terms.
  • Protect the rights of you, other customers, or our business.
  • Contact you to obtain feedback or perform market research.

We also may use your information in other ways for which we provide specific notice at the time of collection and obtain your consent to the extent required by applicable law. We may aggregate or de-identify any information collected about you so that it no longer allows us to identify you directly or indirectly. We may use and share that aggregated or de-identified information for any purpose permitted by applicable law, for example to improve our products, services and the user experience, and develop new offerings. When we maintain and use de-identified data, we will not attempt to re-identify the data unless expressly permitted or required by applicable law.

 

Information we disclose to other parties

 

We may disclose certain categories of your personal information to other parties, including our service providers or affiliates in order to achieve our business purposes as follows:

·       Service providers: We engage service providers to assist us with operating our business and providing you with our services. These service providers may provide technology support, platform and website support, analyze information, process payments for order fulfillment, and conduct other business activities.

·       BB&R companies: We may disclose your personal information to other BB&R entities for marketing purposes, security, compliance, optimization of services, and internal reporting. Unless otherwise specified, BB&R entities will only use your information in the ways described in this Policy.

·       To comply with law or cooperate with reasonable legal requests: We may disclose your personal information to law enforcement agencies, courts, other government authorities or other third parties where we believe necessary to comply with a legal obligation. We may disclose personal information as we deem reasonably necessary to support lawful investigations or otherwise to protect our rights or the rights of you or any other party. 

·       In the context of a transaction: We may disclose your personal information to potential transaction partners, service providers, advisors, and other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell or transfer all or a portion of our assets or business.

 

Retention of your personal information

 

We will keep your personal information for as long as we have a relationship with you or until we no longer need it to fulfill the purposes for which it was collected. Once our relationship with you has come to an end or we no longer need the information to fulfill the purposes for which it was collected, we will retain your personal information for a period of time that enables us to:

·       Maintain business records for analysis and/or audit purposes.

·       Perform internal research to assess and improve our business.

·       Comply with record retention requirements under the law or other relevant legal requirements or our internal document retention policy.

·       Defend or bring any existing or potential legal claims.

·       Deal with any complaints regarding our services.

 

Cookies and similar technologies

Our websites use cookies and other tracking technologies to help us analyze how you interact with our site, keep you logged in, deliver advertising to you based on your inferred interests, and help us operate, troubleshoot, and improve the websites.  You may be able to adjust your browser settings to remove or reject cookies or to disable targeting cookies. Please note that rejecting or disabling cookies could affect the availability or functionality of certain aspects of the website.

How we secure your personal information

We take reasonable steps to implement technical and organizational measures designed to protect the personal information that we collect and process. However, we cannot guarantee that information, during transmission through the Internet or while stored on our systems or otherwise in our care, is absolutely safe from intrusion by others.

How you can contact us

  • By email: via usprivacy@bbr.com or submitting a form via the Contact Us page on our website.
  • By phone: call us on (771) 253-2005
  • By post: writing to us at the following address:

Privacy Team
BB&R USA, LLC, T/A Berry Bros. & Rudd

888 17th St. Suite 101

Washington DC 20006

 

Additional disclosures for California residents

 

This section applies to the personal information of residents of California and supplements the other sections of this Policy.

 

For information on the categories of personal information that we have collected in the past 12 months, the purposes for which we process that personal information, and how we disclose that personal information, please refer to the section above on “The type of personal information we collect”, “What we use your personal information for”, and “Information we disclose to other parties”. We use and disclose sensitive data, as defined in the section on “The type of personal information we collect”, only for purposes expressly permitted under California law.

 

We may disclose your personal information to third parties for the business purposes outlined in the section above on “What we use your personal information for”. We also may “sell” or “share” your personal information, as defined by applicable law, with third parties for those business purposes. In the preceding twelve (12) months, we may have sold or shared your personal information, or disclosed it for a business purpose, to the following categories of third parties:

 

 Category Categories of Third Parties to Whom We Disclosed Personal Information for Business Purposes Categories of Third Parties to Whom We Sold or Shared Personal Information
Identifiers such as name, email address, telephone number, online identifiers
  • BB&R affiliates
  • Service providers
  • Third party advertising and analytics providers
  • Third party sellers and brands that may be interested in obtaining information about you
  • Joint marketing partners
  • Social media platforms
Demographic information such as your age, race, ethnicity or gender
  • BB&R affiliates
  • Service providers
  • Third party advertising and analytics providers
  • Third party sellers and brands that may be interested in obtaining information about you
  • Joint marketing partners
  • Social media platforms
Commercial information, such as purchases, transaction history
  • BB&R affiliates
  • Service providers
  • Third party advertising and analytics providers
  • Third party sellers and brands that may be interested in obtaining information about you
  • Joint marketing partners
  • Social media platforms
Internet or other similar network activity, such as information about your device or browser, information about how you use and interact with the Services, our ads, or third-party sites or platforms
  • BB&R affiliates
  • Service providers
  • Third party advertising and analytics providers
  • Third party sellers and brands that may be interested in obtaining information about you
  • Joint marketing partners
  • Social media platforms
Audiovisual information, such as CCTV footage when you visit our store, photographs at events, and audio recordings (e.g., when you call our customer care team, the call may be recorded)
  • Service providers
 N/A

Inferences regarding preferences or other characteristics
  • BB&R affiliates
  • Service providers
  • Third party advertising and analytics providers
  • Third party sellers and brands that may be interested in obtaining information about you
  • Joint marketing partners
  • Social media platforms
Sensitive personal information, such as your driver's license or payment information
  • BB&R affiliates
  • Service providers
 N/A

We do not have actual knowledge that we sell or share personal information of minors under 16 years of age.

Your California privacy rights

You may have certain choices regarding your personal information, subject to certain exceptions, as described below.

 

  • Access. You have the right to request, twice in a 12-month period, that we disclose to you the categories of personal information we have collected about you, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose your personal information, and the specific pieces of personal information we have collected about you.
  • Data Portability. You have the right to request that we provide you with a copy of your personal information that we have collected about you in a structured and machine-readable format. 
  • Correction. You have the right to request that we correct the personal information we maintain about you if that information is inaccurate. 
  • Deletion. You have the right to request that we delete certain personal information we have collected from you. 
  • Opt-Out of Sale or Sharing. You have the right to opt-out of the sale or sharing of your personal information. To opt out of the sale of your personal information or sharing of your personal information for cross-context behavioral advertising, use the Global Privacy Control signal. Note that if you clear your cookies on a particular browser or device, you may need to re-submit your opt-out request. Requests sent using the Global Privacy Control will apply to the device and browser from which they are submitted. For more information about the Global Privacy Control, please visit https://globalprivacycontrol.org/.

To exercise these rights, including to submit a request as an authorized agent on behalf of another individual, you may (i) email us at usprivacy@bbr.com with the subject line “CA Privacy Rights Request”, or (ii) call us toll-free at (771) 253-2005.

 

Verifying Requests.  To help protect your privacy and maintain security, we will take steps and may require you to provide certain information (such as your name, address, email address, and relationship to us) to verify your identity before granting you access to your personal information or complying with your deletion or correction request. If you designate an authorized agent to make an access, correction, deletion, or opt-out request on your behalf, we may require you to provide the authorized agent written permission to do so and to verify your own identity directly with us (as described above).

 

Additional Information.  If you choose to exercise any of your rights under the CCPA, you have the right to not receive discriminatory treatment by us. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request. 

 

Changes to this Privacy Policy

 

Any changes to the policy will be posted on this page.

If you are a BB&R customer, we may notify you directly of certain changes via the contact information we have on file. 

The policy was last updated on 31st October 2025.